Retail Therapy by Gina Jelladian | CV LUX

Our very own, Ms. Gina Jelladian, was a CV LUX Lifestyle Editor in their October 2018 issue! We are especially proud to be a part of this particular issue emphasizing “The Year of The Woman” and highlighting women in all different ages and walks of life! Hence, The AgeLESS issue!

Gina wrote an article about a little something us Valley girls have mastered - the thrill of Retail Therapy!

in the hustle of work and in the midst of taking care of everyone else with your other countless obligations, remember that you deserve a little jolt of joy, too! 
— Gina Jelladian

“ There’s an alternative to cooping up in a shrink’s office and dwelling on stories of Christmas past? I don’t enjoy visiting any sort of doctor, so while I may be a little biased, I know I’m not alone in indulging in the thrill of a much more exciting session of therapy… Retail Therapy!

You’ve felt it before...that drab moment in time where you’ve lost perspective and are searching for a ray of light. The feeling resides in our subconscious and it surfaces for each person differently. For some, it’s excessive exhaustion. For others, it’s moments of lost temperament. Instead of finding your way to the fridge, or to the phone to call your mom, your solace is best found by driving down to your favorite boutique or department store for some good, old fashioned, retail therapy!

The semblance of retail therapy is an equation every Valley-girl has mastered:

Mental Vacation + Shopping = Happiness

Is it true? Does an ambiguously scent-filled store with snappy background music, an offer of a cold beverage, and the warm welcome of a friendly face provide enough sensory luster to bring you out of your funk? Almost!

It may seem silly that the shameless swipe of that magical piece of plastic can bring you back to a happy reality, but it is, in fact, tried, tested, and proven, by divas and divos alike, that shopping really does dive deeper.

A study done by TNS Global found that “one out of five Americans engaged in retail therapy to improve their mood after a bad day at work, followed by

14.6% who engage after bad news and 12.2% who engage after a fight with a significant other.”

While some form of discomfort may have put you in an anxious state, your mind unconsciously elicits the desire to solve the problem. Believe it or not, the exercise of shopping instills emotions of ambition and forces your mind to move forward into a space of visualization and mental preparation. Interestingly enough, in the act of “retail therapy” it’s common to not even know what you’re shopping for—you just know that in that moment, something shiny and new is going to soothe your soul. This isn’t a placebo, or even a Band-Aid; it’s a healthy and valid coping mechanism. “